yves.bigcartel.com have hit the nail on the head with their new 'Ain't Laurent' collection.
Personally, I think that Yves Saint Laurent was such a strong brand name - well known to the market. And now they are calling themselves Saint Laurent Paris - Hedi Slimane has tried to re-brand the company as part of a make over?
What are your opinions? (I think it's a bad move :( )
Alice x
